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Module : 21
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Duration : 30 Days
Module : 5
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Why Choose Digital Marketing Course?

Digital marketing is the booming sector; this industry is going to exceed USD225 Billion marks by 2020. By 2020 the digital marketing industry will produce 20 lakh jobs. Digital marketing is the need of the hour hence it has a bright scope in the coming years. There is a lot of scopes for freshers, job seekers, and for experienced one too. The beauty of Digital Marketing is that it does not require having a background or prior experience to learn the course. Anyone who is a graduate from any stream can learn the Digital Marketing Course.

Digital Marketing is a combination of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Web Analytics. We at DigiKaksha provide Best Digital Marketing Training and carved the future of our students with the best instructor-led and hands-on training sessions.

Digital Marketing Course Curriculum

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance of Digital Marketing.

Advance Search

  • Advanced Search. Narrow
    down search results for
    complex searches by using
    the Advanced Search page. For
    example, you can find sites
    updated in the last 24 hours or
    images that are in black and white.

Graphic Design (Basics)

  • Graphic design is the process of
    visual communication and
    problem-solving through the use
    of typography, photography, and
    illustration

Making of video (Pawtoon)

  • Powtoon is a company which sells
    cloud-based software for creating
    animated presentations and
    animated explainer videos.

Blogging

  • What is Blogging?
  • How to define niche?
  • How to Do Blog SEO?
  • Blogging objective
  • How to make money like a Pro through
    Blog?
  • Case study..(Neil patel, Food
    bloggers,Travel bloggers)

Website Development

  • Introduction to WordPress
  • Install Plugins & Optimize your site
  • Create pages & post
  • Landing Pages Creation

SEO Overviews

  • Introduction of SEO
  • Major functions of a Search Engine
  • How do Search Engines work?
  • How to Do Keyword Research
  • What is On-Page
  • What is Off-Page

Off Page Optimization

  • Introduction of Off Page Optimization
  • Social Bookmarking Submission
  • Articles Submission
  • Press Release Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Local Listing
  • Schema Markup
  • Blog Commenting
  • Search Engine Submission
  • Link Building
  • Type of backlinks
  • Link building strategies for your business
  • Profile Creation
  • Do’s and don’ts of link building
  • SEO Analysis Tool & Audit Report

On Page Optimization

  • Introduction of On-Page Optimization
  • Site Analysis
  • Keywords Analysis
  • Meta Tag Development
  • Canonical Implementation
  • Creating Sitemaps, Robots file
  • Optimize SEO Content & Check Duplicate Contents
  • Keyword Density
  • Internal Linking
  • Image Optimization
  • How to write an optimized content
  • URL Structure

Advance SEO

  • Voice SEO
  • Podcast
  • Technical SEO – (Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights) † 301 Redirects +302 redirects)
  • Page Rank & Alexa
  • YouTube Video SEO
  • Local SEO
  • Algorithm Updates
  • History of Google Algorithms
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO

Reverse SEO

  • Definition of Reverse SEO
  • The Ethics of Reverse SEO
  • Contacting the source of the negative information to address their grievance
  • Reporting inaccurate information to search engines
  • Creating specific rebuttals on your own web properties to address the situation
  • Pursuing legal remedies (i.e. slander and libel cases)
  • Hacks for Reverse SEO

Google Tools

  • Google Analytics
  • Google Adwords
  • Google Webmasters
  • What is Tag Manager
  • Tool (ubersuggest, semrush, ahref, SEO analyzer, google, SEO quake, Moz)

Social media Marketing ( Overviews)

  • Social media paradigms & psychology
  • How social media marketing is different from other platforms
  • Which social media platform is best for your industry?

Facebook Marketing

  • Types of FB pages
  • Page Setup
  • Content Creation
  • How to grow organically
  • How to set up ad manager
  • Types of ads
  • Difference between adCenter and ad manager
  • Facebook Analytics.

Instagram Marketing

  • How to create business & creator account
  • Types of post on IG
  • Importance of theme
  • Instagram hack & tricks
  • Instagram analytics
  • Ad campaigns on IG
  • How to earn from Instagram

Twitter Marketing

  • Understanding twitter
  • How to use the hashtag
  • How to gain followers
  • Advertising of twitter
  • Types of ads
  • Creating campaigns
  • Tools for TM
  • Twitter cards

LinkedIn Marketing

  • Understanding LinkedIn
  • Company profile vs. Individual profiles
  • Understanding LinkedIn groups
  • Increasing ROI from LinkedIn ads
  • LinkedIn advertising & its best practice

(ORM) Online Reputation Management.

  • An Introduction to Online Reputation Management
  • Importance of Online Reputation Management?
  • How ORM Affects Your Brand?
  • Solution

Email Marketing

  • How to write effective content
  • How to increase leads through nurturing
  • Email Marketing Strategies for B2B & B2C businesses
  • Drip Email Campaigns
  • Best Email Templates for Communication

Web Analytics

  • Understanding Google Analytics (Top Rated tool in Industry)
  • Website tracking through Google Tag Manager
  • Understanding User Flow & how to create Industry wide reports

Affiliate marketing

  • Find portable orders
  • Spy on other aliases
  • Run portable campaigns
  • Scale successful campaigns to multiply earnings
  • Tools used by super-affiliates

Google Adsense

  • Accordion Content

Google AdWords (PPC)

  • Introduction of Google AdWords
  • Keyword research
  • Google Trends
  • Creating campaigns and ad groups
  • Bidding Strategy
  • Campaign Optimization
  • Campaign reporting
  • Billing & Accounts
  • Search Advertising Campaign
  • Display Advertising Campaign
  • Video Advertising Campaign
  • Mobile Advertising Campaign
  • Re-Targeting Campaign
  • Keyword Planning for Paid Marketing
  • On-page Optimization for Paid Marketing
  • Landing Page Creation
  • Ad Making Strategies
  • Geo-targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • Ad Extension: Sitelinks, Call, Location, Callout etc.
  • How to add negative keywords

How to become a Freelancer in Digital Marketing

  • Brand’s Necessity To utilize Digital Marketing Services
  • How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

Tools Covered

Webpeckers

Who Can Join Digital Marketing Course?

(FIND OUT HOW DIGITAL MARKETING COURSE WILL PROPEL YOUR CAREER/BUSINESS)

FRESHER JOB/SEEKER

  •  Industry Offering 10 lacs Jobs in Next 2 years
  •  Starting Salary of 1.9 & 3.7 lacs
  •  Get 100% Placement Support

WORKING PROFESSIONAL

  •  Learn New Skill in Demand
  •  Get Better Pay Package
  •  Earn Extra Income Part time

HOUSE WIFES

  •  Those who to do freelance work from home.
  •  New Born Baby Mother.
  •  Who want to earn from home.

ENTREPRENEUR

  •  Generate more leads
  •  Start Selling on Snapdeal, Flipkart etc.
  • Run Better Marketing Campaigns